Friday, September 25, 2009

Collaborating with European companies

I have been trying to wrestle with the problem of reaching out to non English speaking European companies. Many countries in Europe have great technology and skills but we in the English speaking part of the world are unable to access them. Language clearly is a barrier that is tough to break. Perhaps there is another challenge. The inability of the Europeans to come to terms with the rapidly changing global landscape where demand for goods and services is rapidly shifting to India and China. Although the political leadership is cognizant of the change. What I now see is a typical change management syndrome with business and society structured into three broad segments innovators, followers and laggards. I am trying to hit on the innovators to lead. After all in the 18th century the Europeans were leading the world. It is just a matter of time that the innovators will take it upon themselves to lead, collaborate and take advantage of the business opportunities in the emerging markets. Europe- emerging markets of India and China business to business relationship is ready for this change.

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