During the course of my work to help build this relationship with special focus of bringing global businesses into Nanjing, I am coming to understand how critical the role of attitude in venturing into new markets. The industry bodies in India who are supposed to be lobbyists for industry living in the socialistic world of India of yesterday. They seek to represent small and medium industry although they have no hesitation to nuzzle closer to the big boys because that brings them credibility. It is not surprising that the big industry groups tend to ignore the industry bodies when it comes to building business to business collaboration.I think this is true on both the Chinese and the Indian side but perhaps more so on the Indian side.
Clearly there is immense potential of business to business collaboration between China and India but the way to go will not be through industry body lead delegations but direct one to one contact. Most Chinese provinces encourage foreign enterprises to come and explore business opportunities and one can easily make that connection.
This collaboration is at a very early stage of development and has huge potential for rapid growth. Early birds will reap huge benefits.
No comments:
Post a Comment