Many a times start ups especially those located outside of India look to short cuts to expand their business. They look to instant strategic alliances and tend to believe that local companies will sign on the dotted line set by them. This is due to insufficient knowledge of current trends, practices and maturity of Indian IT companies be they start ups or mature mid sized companies.
Any strategic alliance arrangement with a company should be preceded by a robust business due diligence exercise wherein not only the capability of both parties is understood but also the vision, business model and culture is understood. Alliances are between people- the company only provides an institutional arrangement. Rushing through increases the likelihood of failure.
A step by step approach to deal making lays the path to successful deal making.
Any strategic alliance arrangement with a company should be preceded by a robust business due diligence exercise wherein not only the capability of both parties is understood but also the vision, business model and culture is understood. Alliances are between people- the company only provides an institutional arrangement. Rushing through increases the likelihood of failure.
A step by step approach to deal making lays the path to successful deal making.
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